Each week, we’ll hear a new This I Believe essay - this time from Jeffrey Hollender. He’s an entrepreneur and a speaker and writer on sustainability and corporate responsibility issues. In 1988, he co-founded Seventh Generation, a producer of environmentally safe household products. Hollender and his family live in Charlotte, Vermont. Shaken by his brother’s death, Hollender vowed to reconnect with the things he valued. Now, he believes being present in both thought and action isn’t easy but it’s the best way for him to live his life, and to honor his brother. Hollender’s essay is featured in the book This I Believe II.